This month Simply.com is talking about ‘cluster targeting’ and how it can improve your online advertising campaigns. Cluster targeting allows ads to target groups of users based on their behavior. This revolutionary technology used by Simply.com allows the delivery of highly targeted, high performing campaigns for both advertisers and website owners.
Whether you’re a new website owner looking to advertise your site online or a website owner looking to make money online, by placing targeted ads on your sites pages, Simply.com can meet your campaign objectives.
How does cluster targeting work?
Cluster targeting works by assigning each web user to a carrier, or to users who have performed a similar action. Carriers are then assigned certain characteristics depending on what sites they have visited or clicked on and what searches they have performed.
The next step identifies users similar to the carrier, or users who have performed similar actions in the same period. These groups are updated on a daily basis. Users within a cluster show similar types of website interaction, and by using techniques to measure the statistical significance of the clusters, adverts can be placed directly correlating to the users preferences and user behaviour.
Once the clusters of users are identified, the best time slot is calculated in which to run a campaign. For example the algorithm can obtain a higher eCPM for some groups in the morning than at other times of the day, so ads can be delivered to this cluster of users during the optimal time period.
How does this maximise your Online Campaigns?
This new way of ad targeting means advertisers no longer need to experiment or guess which sites or which times of day will work best for their campaign. They have a higher chance of running a successful campaign, where the system already knows when and where to place ads for optimal performance.
This is particularly useful for smaller businesses who may not have the budget necessary to continuously experiment until they find the “right” websites to advertise on.
The latest developments are intended to help publishers increase their eCPM and also give advertisers better returns through better targeted online advertising campaigns, without the advertiser having to do anything different.
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Interested in meeting the Simply team? Visit us at Ad:tech, London, stand 180.
Not only will we be giving a FREE seminar on the benefits of cluster targeting, we’ll also be running regular sessions on our stand about how to easily advertise online and increase your performance and maximise your profits.
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