Job Specification:

Job Title: Online Marketing Executive

Worcester Office

Contribute to the development and management of Namesco's online marketing strategy in order to support and achieve overall sales targets and build market share.

Some of the responsibilities will include:

Contribute to the development and management of an effective online marketing plan across all Namesco brands.
Regularly report on campaign performance against target and providing variance analysis and revised projections.
Ensure consistent quality of all online communication for alignment with corporate and branding standards.
Ensure all marketing activities deliver a positive ROI in line with the company's revenue and market share targets.
To scope and develop new, innovative online customer acquisition channels including rich media, viral marketing a web 2.0 opportunities.
Further develop and manage the affiliate programme and grow the affiliate base including management of third party networks.
Work within internal resources to provision email-marketing campaigns including campaign scheduling and planning.
Ensure consistent levels of qualified traffic to website and qualified sales leads to the sales team via online channels.
Regularly track and report of the performance of online marketing campaigns and ROI performance.
Ensure all online marketing communications comply with legal and regulatory requirements.
Keep up to date with new digital marketing trends and innovations and identify new online opportunities for the company future marketing plans.

Required Skills and experience:

Effective presentation and communication ability.
Fluent in written and spoken English with excellent copy writing skills.
Online media planning, implementation and evaluation.
Experience in an Internet services or telecommunications environment preferable.
In depth knowledge of affiliate marketing and PPC marketing practices.
Strong IT skills (internet focused).
3 years of relevant experience.
Dynamic and focused nature with a keen eye for detail.
Good understanding of email marketing and copywriting techniques.
Proven success in executing successful online marketing within a high profile brand.
Proven success in managing a marketing budget to maximise ROI.
Good understanding of basic SEO practices.

Key Competencies:

Favour a learning culture, which constantly reviews and evolves strategy objectively and honestly.
Display an appropriate sense of urgency.
Able to proactively manage own time and priorities to deliver business goals.
Able to cultivate strong working relationship with other staff members.
Able to work within an international and multicultural team.
Share the core values of excellence, collaboration, innovation and commercial discipline.

Salary:

Dependent on experience.